Karachi Literature Festival Goes International

Karachi Literature Festival with Oxford University Press Pakistan celebrated the 70th anniversary of the Pakistan by going international this year.

The festival took place in London for the first time and presented the rich literature history, diversity and emerging talent of the country before the international audience.  The event was a success and attracted thousands of people over three days with everyone flocking to the session they were most interested in.

Sessions varied from discussions, poetry readings, talks by authors to musical performances. Renowned names who spoke at the different sessions included Atiqa Odho, Nimra Bucha, Taimur Rahman, Sayeeda Warsi, Mehreen Jabbar, Imtiaz Dharker, Cyril Almeida, Mohammad Hanif and many more.

Prominent Pakistani writer, Mohammad Hanif gave the keynote address who discussed about the challenges and difficulties Pakistani writers face and talked about the history and hopes of Pakistan.

Pakisnai politics and fashion scene was disccssed by Fari Kermani, Atiqa Odho, Maheen Khan and Cyril Almedia while the challenges Urdu language is facing were talked about by Harris Khalique, Ishrat Afreen and Basir Kazmi.

Ted Hoggkinson, Senior Programmer of Literature and Spoken Word talked about the richness of Pakistani literature and his visit in Pakistan.

Pakistan High Commissioner to the UK, Syed Ibne Abbas said that literary and cultural activities can connect the youth to their roots and also helps in building mutual understanding among communities.






Snow White & the Seven Dwarfs in 21st Century- First Episode

Once upon a time, in a kingdom far far away, there lived a king and a queen. The kingdom was embodiment of love and happiness. King and queen were the loveliest and generous people on the planet. The people who were living there were happy with them and respected the queen and king with all their hearts. They used to sing the songs of love and pray for the long life of the King and Queen.

King and Queen had a very healthy relation. The first baby they had was a girl, as pretty as her mother and as courageous as her father. She was white just as snow therefore they named her “Snow White”.  The day when Snow White was born, everyone in the kingdom celebrated.

When Snow White was three years old, the queen fell seriously ill and died. Snow White used to cry all the time and King was unable to take care of her so he decided to get married again. The new queen promised king that she’d take care of her. But, from the inside she was an evil witch who wanted to rule the kingdom.



Xiaomi brings Redmi 4X to Pakistan in partnership with Smartlink Technologies

The world’s leading technology company Xiaomi launched Redmi 4X in Pakistan through distribution partner SmartLink Technologies.
Xiaomi have disrupted the Pakistani smartphone market when it unveiled three smartphones, Mi Max, Redmi 4A and Redmi Note 4 in February. It also brought its amazing ecosystem products such as Mi Band 2 and Mi Power Banks ranging from 5,000 mAh to 20,000 mAh.
With a considerable fan growth in the country and with the help of Smartlink Technologies, Xiaomi was able to grab a strong foothold within the country. As promised, extending their partners ‘consumer comes first’ philosophy, Smartlink Technologies will fulfill the requirement of Mi Customer Care Centers within the leading cities of Pakistan.
Redmi 4X
Redmi 4X features a full metal body, is incredibly slim at just 8.65mm thick and weighs a mere 150g. Equipped with a 4100mAh battery, Redmi 4X has an impressive standby time of up to 18 days. It will be available with 3GB RAM and 32GB storage, so users can multi-task more efficiently, while also having more space for apps and images. Redmi 4X will be available starting May 20th in black at 18,900 PKR.

The smartphones will be available offline across the country and online at official mistore.pk and at authorized online sales agents online shops at Daraz.pk and Yayvo.com.

Every Redmi 4X will ship with MIUI 8 which builds in several technology breakthroughs such as being able to clone apps and manage multiple accounts on the same phone. This means that users can have two instances of a messaging app on the same phone that correspond to different accounts, removing the inconvenience of having to log in and out on the same app. With MIUI 8, users can also split their smartphones into two accounts. This means that a different password or fingerprint can allow users to access a different home screen entirely, with different apps and data that are completely independent. According to their needs, users can choose to merge certain data such as the address book and call history.

Marketing Director of Smartlink Technologies, Ahmed Butt says, “Majority of the Pakistani consumers prefer to purchase smartphones remaining in this price bracket and thus this bracket has always remained a key market for all brands. We have confidence that Redmi 4X will be a hit within its own price bracket, as the smartphone surely outperforms its competition in the market.”
The device will also be available on SmartLink Technology’s online platform starting May 1st 2017.

Key features of Redmi 4X:
• Qualcomm Snapdragon 435 with (Octa-core 1.4GHz)
• 4100mAh battery
• 13MP camera with PDAF; 5MP front camera
• 5-inch HD display
• Dual SIM (3-choose-2 hybrid SIM tray)
• LTE support
• 3GB RAM + 32GB Flash
• Up to 128GB microSD expandable storage
• Rear fingerprint sensor
• Available in Black


Khaana With Parosi- Strengthening Relations with Neighbors

Shan campaigns have always been about traditions and culture of Pakistan. They always show how beautiful and amazing Pakistani culture is and how important are relationships for the people living here.

The new ad by Shan, “Khaana with Parosi” is again about sharing happiness, love and bonding with neighbors.

The ad is important because it has somehow reminded people of Pakistan about this beautiful tradition and starts with a Chinese couple eating at a table in Pakistan. The lady has no friends since she’s just shifted to Pakistan and so, she wants to be friends with her Pakistani neighbors. She discusses the matter with her husband and decides to go meet them, therefore she goes to buy Shan biryani (cause probably she knows how much we are crazy about biryanis)

She cooks biryani and goes to her neighbors. Her neighbors welcome her with an open heart and quite pleased, and when they eat her biryani they get even more happy.

Watch the ad here:



Another amazing addition to this campaign is OST Shan which is sung by the talented Meesha Shafi.

Overall the campaign by Shan foods is good &  its beautiful depiction of cultural relations letting it gain popularity everywhere.

Yemen Cries for Help

Yemen is fighting for its survival as two years of conflict and war have ruined the country. The conflict has given rise to the worst humanitarian crisis leaving almost 70% of the people in the need of help.

Thousands of people have been killed and injured since when the conflict started. Air strikes have destroyed the buildings as well as the economy of the country. Many people in Yemen have taken the refuge in informal settings, camps and in schools

An estimated 18.8 million victims in Yemen need humanitarian assistance and safety according to United Nations. 17 million people are food insecure while 6.8 are severely food insecure. 3.3 million kids and breast-feeding women in Yemen are extremely malnutrition. With these stats, Yemen is facing the largest humanitarian crisis.

The crisis has affected the girls acutely as well and they are forced to face abuse and other kinds of exploitation. Gender based violence have also increased up to 63 percent since the conflict started.

Around 120 organizations including United Nations are putting great efforts to end the crisis. But these organizations are not enough and not having enough funding is making it nearly impossible to meet the goals. Yemen crisis needs our support now, more than ever.

Help Yemen and Donate today

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Room For Manchester

The world is becoming messier and messier. With people killing each other everyday, sometimes it makes me think are we moving forward or going backwards?

The blast in Manchester is a terrible news for me and for the world.

Who knew this would happen?

Turning happy faces into crying faces, why would anyone do that?

Should they call human beings?

But between all this chaos, something good has happened. People of Manchester! who came forward and started this campaign #RoomForManchester for the victims worked as a ray of hope in the times of dark. Clearly, humanity is divided into two categories. Between those who are killing innocence and those who are trying to protect them. We have to make a constant effort everyday to be the latter and not the former.


We have to work for peace, stand for peace and beat the evil with the pure, with the good, by being united, by helping each other in the times of distress, by being right beside the victims and standing for peace.

May peace prevail on earth soon.

Say It With A Smile!

A smile can change a situation. A smile can make things better. A smile can lighten up the mood and sometimes changes anger into pleasure.

New campaign by Lays is all about smiles and happiness. The TVC features our favorite Boom Boom Afridi, heart-throb Imran Abbas Naqvi and the beautiful Momal Sheikh, smiling beautifully while sharing lays with their loved ones.

There are many attractive things about the say it with a smile campaign. To me the most attractive ones are:

New Smiling Packs


Attractive Cast

Who doesn’t love Shahid Afridi, Imran Abbas Naqvi and Momal Sheikh?

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Exciting Prizes

Lays is also offering prizes like phones and 1 Million rupees! Just scratch the code from Lay’s new pack & SMS to 9005 to enter the competition. Not only this, you can also share your selfies and feedback with the hashtag #SayitwithASmile on twitter and facebook!
Overall the campaign designed by Lays this time is pretty good effort and already getting popular among many.

Take a look into the TVC here:

ILMPossible Summit 2017 Takes the Pledge to Put Children Back into Schools

On the 12th and 13th May 2017, more than 150 British Council Pakistan volunteers, active members of community, students, partners and teachers gathered in Islamabad to celebrate the successful enrollment of more than quarter of a million primary children in school through ILMPossible Summit 2017. They shared their success stories, achievements and difficulties they faced along the journey.

ILMPossible- Take a Child to School is a project by British Council Pakistan and Education Above All Foundation, that took a pledge to put children back into primary schools and ensure their retention through the 3 year cycle.

The event started with a welcome note from the Country Director British Council, Ms Rosemary Hilhorst. She welcomed the volunteers, active members of society and other partners and expressed her gratitude in making ILMPossible a reality.

The Deputy British High Commissioner, Mr Richard Crowder and Chairperson, Higher Education Commissioner, Dr Mukhtar Ahmad appreciated the efforts of British Council and partners.

The two day Summit contained panel discussions, mini workshops, keynotes and success stories from various projects directors, ministers, journalists, artists & Ilmbassadors. Education Ministers from the four provinces were invited to shed light on the achievements and discuss the educational crisis in the respective areas.

ILMPossible Summit 2017, brought together several important figures from 65 districts together and united them under one roof for the betterment of education in Pakistan.

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Islamabad Literature Festival Comes to an End

Fifth Islamabad Literature concluded at the Margala Hotel on Sunday (16th, April 2017). The three day event was a success as there were a large number of people who visited, participated and took the literary sessions.

The event was organized by Oxford University Press and sponsored by Pakistan Petrroleum Limited, AWAAZ, Sustainable Development Policy Institute, Embassy of France, Embassy of Italy and Geothe Institute. The closing address was given by Oxford University Press MD nad foudner of ILF Ameena Saiyid and Co founder Dr. Asif Farruki.

“As this festival comes to its end, I hope that, each of us will have found his or her knowledge added to, or viewpoint altered, in some way or the other. This is a unique kind of event, one that does not leave anyone unaffected”. Dr Ameena Saiyid further stated that Islamabad Literature Festival will include more activities and colors in the coming years. This time ILF was focused more on celebrating the 70th year of Pakistan’s independence by publishing 70 books on Pakistan, its literature, history, culture sports and economics.

Iftikhar Arif, a renowned poet praised the efforts of ILF for bringing together all the intellectuals, poets, journalists and writers.

The three day event contained interactive sessions, book launches and dialogues. The closing ceremony of ILF was followed by an enthralling dance performance by Shayma Saiyid which was praised by the audience. She dedicated her performance to Mashal Khan, a student beaten to death in Mardan.

The increasing number of participants in all halls and their interest in discussions and books is testimony to the fact that literature can become a major tool to achieve positive societal changes.

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