Sooper Breaks the World Record This Independence Day

Peek Freans Sooper has broken the world record by making the largest cookie Mosaicin in the shape of Pakistani flag on this Independence day. This flag was made with more than 150,000 Sooper cookies.

Peek Freans Sooper is one of the largest selling biscuits of Pakistan. The brand is well known for its super quality and positive campaigns. Pakistan’s favorite biscuit came up with this idea to unite the nation under one flag with the positive and enourgaing message of “Sooper Hai Pakistan”

The CEO of EBM was super enthusiastic on this occasion and said  “We are a nation that is continuously rebuilding, reshaping and pushing forward — no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’, seeks to highlight this by disseminating content that is the exact opposite of what the popular media continues to cover,”

The team worked hard for 6.5 hours together to make the dream of largest cookie mosaic in the shape of Pakistani flag come true. Many celebrities from sports, tv and movies were also the part of the team including Anushey Ashraf, Osman Khalid Butt, Hareem Farooqi, Shoaib Akhter, Younis Khan and Adnan Sidiqui.


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5 Students from Pakistan Shortlisted for British Council’s Future Leaders Connect

5 young emerging leaders are shortlisted from Pakistan to present their ideas on global change. The shortlisted students will travel to UK to learn policy making from the experts.

The event happened on the 24th of August, 2017 in Fatimah Jinnah Women University, Rawalpindi where a panel of judges shortlisted the best from 8 students after listening to their ideas on how to bring global change. The students discussed education, poverty, global warming and other major issues the world’s facing these days.

During their stay in the UK,  students will get a chance to develop their leadership skills by interacting with British members of parliament and attending their sessions. They will also learn how to devise strategies and policies from the policy making experts of UK.



Mi 6 sold out in One Week in Pakistan

KARACHI, Aug 27 2017— Xiaomi’s official distributor Smart Link Technologies announced the fast sold out for the latest innovative products Mi 6, Mi Max 2 which were launched a week ago during an event at Beach Luxury Hotel Karachi.

Known worldwide as the mastermind behind quality, innovation and creative thinking, Xiaomi has once again revolutionized the way Pakistanis utilize smart phone technology. Keeping the company’s value driven strategy alive, Smart Link Technologies, the official distributor of Xiaomi, have launched two latest smartphones Mi 6 and Mi Max 2, and a bucketful of Mi Ecosystem products throughout Pakistan starting Aug 21.
All these products are available on and

Director Marketing, Mr. Ahmed Butt said “Xiaomi is bringing their flagship smartphones for the first time in Pakistan. We have no doubt that these flagship phones are going be the disrupter in the market for bringing the most innovative technology at such an amazing price.”

Priced from Rs. 46,999, Mi 6 is a performance beast powered by the Qualcomm’s lightning-fast Snapdragon 835 and a startling 6GB RAM. The four-sided curved glass body and stainless steel frame house a gorgeous 5.15″ display.

Mi 6 comes with wide angle and telephoto lenses used to incredible effect, particularly the ability to shoot beautiful portraits with out-of-focus backgrounds. The two lenses allow Mi 6 to calculate what is in the foreground and what is in the background, creating a depth of field effect that typically requires a DSLR camera to achieve. In addition, an improved Beautify mode that makes selfies look more natural, now works with the rear camera on Mi 6. Mi 6 also features 2x optical zoom, which makes sure photos of distant subjects remain clear, while 10x digital zoom is also supported. Mi 6 also comes with four-axis OIS so images and videos remain sharp, reducing the effect of handshake or motion.

Xiaomi and Smart Link have also launched Mi Max 2 with a Rs. 34,900 in Pakistan. With a 6.44-inch supersized screen, Mi Max 2 is perfect for watching movies or TV shows on the go. In addition, the dual speakers on Mi Max 2 intelligently activate in landscape orientation, transforming it into a mobile theater with an immersive audio experience.
Thanks to MIUI optimizations, Mi Max 2 is great for use in any situation. With “One-handed mode”, which is a feature that makes the usable display smaller, users can still navigate with ease using just one hand. With “Split screen”, two applications are able to run in the foreground, letting users make full use of the large 6.44-inch display. For instance, a user can watch a video using the top half of the screen while replying to messages in the lower half.

Mi Max 2 is powered by a massive 5300mAh two-day battery, which provides up to 18 hours of video playback, 21 hours of GPS navigation, or 57 hours of talktime. The huge battery means that Mi Max 2 can even charge other smartphones connected to its USB Type-C port. Despite the large capacity, Mi Max 2 is able to charge 68% in one hour as it supports Qualcomm’s Quick Charge 3.0 with parallel charging, which allows fast charging while controlling temperature increase.

“Mi6 and Mi Max 2 are very strategic models for Mi. These are high end models with best in class features and extremely competitive prices. With strong products like these, Mi is surely destined to create waves in the industry.” Director Sales and Strategy, Mr. Zain Aftab said.


Smart Link has also introduced lots of amazing Xiaomi eco products including high capacity Mi Power banks, Mi bands, Headphones and Earphones, Mi Bluetooth Speakers, Desk Lamps, and the Amazfit PACE.
About Xiaomi:
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With presence in over 30 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.


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Inauguration Ceremony of “Meri Shaan Mera Pakistan” A project by EFU Life

Every year EFU life launches a campaign to celebrate the independence day. The leading insurance provider company aims to serve the people of Pakistan and thus believes in giving the society back.

This year, “Meri Shaan Mera Pakistan” was launched in collaboration with Commissioner Karachi Division. Through the campaign the walls in the major areas of Karachi were painted. The idea is to promote wall art depicting the traditions of Pakistan and eradicating negativity and wall chalking on the walls.

The paintings rejoice the spirit of patriotism and makes people love to their country more.

The CEO Efu Life, Mr. Taher G Sachak thanked the commissioner of Karachi, Mr. Ejaz Ahmed Khan and his team for their support to make the campaign successful and emphasized the need to take the ownership for the country to make good things happen, at the inauguration ceremony.

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Life Needs Flavor

Lays is about to release two new flavors in Pakistan; Lays Thai Chili and Mexican Paprika. The campaign to introduce the flavors is called “Life needs flavor”

It is essential to add different colors, different flavors in life and therefore, people who wants to experience something different or new should stay excited for the new flavors.

The thing that is keeping my interest is the name of flavors. “Lays Thai Chili” and “Mexican Paprika” which means these flavors must be inspired by the foods and flavors of Thailand and Mexico and we all know how amazing the food in those countries taste.



Depicting the Culture Through Wall Art – An Initiative by EFU Life

EFU life launches a campaign ‘Meri Shaan Mera Pakistan’ to beautify the walls in Pakistan this Independence day. The campaign displayed Pakistani culture and values through wall art and replaced the wall chalking with beautiful paintings.

To carry out the project well, a team containing 15 talented artists was made, who together painted the beautiful Pakistan on the walls in Karachi.

The campaign started last year when EFU Life painted a mural at Ayesha Manzil and a wall near National Stadium and extended this year to Garden area of Agha Khan Park where the team painted the culture and rich traditions of Pakistan.

Many volunteers, artists and other members of the society came and take part to make Pakistan beautiful. EFU life aims to take the project in other cities as well.

Take a look at the photos here:

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Teaching Kids to be Kind

I’ve seen parents teaching kids to be something extra-ordinary, to be a hero. To be like spider man or wonder woman but I’ve rarely seen them teaching their kids to be nice, to be kind to someone. We never take them out and teach them to appreciate nature. We don’t tell them to be nice to a stray cat or a horse.

Few days back I took my cousin out to Lake view and bird park in Islamabad to show her this aspect of life. We are so glued with our phones, tvs and other devices that the other values, the important ones are fading away from our lives. I wanted her to know kindness.

She was happy to be with the birds and loving how every bird was running towards her for the food she had in her hands. It was my 5 year old’s first encounter with birds, but she managed and fed birds quite happily. I loved how her big round eyes were shinning with happiness. Izna now knows the most important perspective of life which is to be kind and giving.


Ronaldinho and Friends – Bringing Football to Pakistan

The fortress stadium was jam-packed when International stars arrived to play an exhibition football match on this Sunday. The players were here to highlight and promote the underrepresented footballing talent in Pakistan and connect with the national players. Two matches were played, one in Karachi hockey stadium and the other in Lahore Fortress Stadium.

The squad who came and visited Pakistan included big names like Brazilian Ronaldinho, Manchester United’s  Ryan Giggs, French footballers Nicolas Anelka and Robert Pires, Portugal’s Luis Boa Morte, Dutch footballer George Boateng and ex England goal keeper David James.

Both matches were very well received and crowded stadiums showed how much people of Pakistan love football and the players.

The World Group is the company behind the successful event and UK-based Leisure Leagues coming to the country. “We aim for the promotion of sports and specifically football in Pakistan. Balochistan has so much talent in this field and we will bring the people of the country platforms through which they can shine and show their talent to the world, says Mehmood Trunkwala, chairman of the World Company.

Giggs and other players thanked the organizers and said they were privileged to take part.

Organizers are determined to bring more events related to football and other sports in the country for the promotion and soft imaging of Pakistan across the world.

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This is Pakistan Team for You, the World!

Everyone was heartbroken when we lost our first match against India. Pakistan’s performance was not only heart-wrenching it also made everyone concerned about the future of Pakistan cricket. The match was rather a one-sided affair and India outclassed Pakistan in every department comfortably enough.

Then next, Pakistan had to play against South Africa, the team ranked on the top and known to be the best. Everybody had low expectations, some didn’t even watch the match. But then, a miracle happened. We won against the best team with 19 runs under Duckworth-Lewis method.

Then they roared against Sri Lanka to enter semifinals. Mohammad Amir and Junaid Khan turned the game entirely with their bowling. The game changing spell and Pakistan’s much improved performance made us win the game against Sri Lanka this time and the team entered the semifinals of ICC Champions Trophy 2017.

For finals, we had to beat England, which seemed nearly impossible. Facing and winning against the only unbeaten team in the champions trophy wasn’t easy but Pakistan team was motivated and determined. Raees, Fakhar and Hassan again became the source of our joy and played their part in winning against England. Everyone was amazed, stunned and surprised when the world’s 8th ODI team Pakistan chased down their target beautifully and defeated England.

Source: Twitter

The replacements were a good decision as well and helped us improve.  Fakhar, Raees, Hassan, Junaid Khan and Mohammad Amir won the hearts of millions of fans across Pakistan and we loved their motivation and winning attitude. The credit also goes to the coach Mickey Arthur who worked hard to make team what it is today.

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This is Pakistan for you, my readers. Unpredictable yet brilliant. No one can believe that it is the same team who lost awfully against India in the first match. No body knew that they’d work their weaknesses out with determination and bounce back even stronger, more powerful than ever. The team who looked so fearful, not-so-motivated in the first match has transformed entirely into a fearless and motivated group of shaheens who are ready to fly high.

This is how the stadium looked when Pakistan beat England in ICC Champions Trophy 2017. Source: Twitter


While fans are celebrating the magnificent win of Pakistan, India and Bangladesh are getting ready to face each other in the second semi-final of ICC Champions Trophy 2017. The winning team will play against Pakistan in the final. Fingers crossed and hopes are very high.


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